The employment rate of the citizens in America has a lot of bearing on the global telemarketing market. That is the consensus among the BPO experts belonging to various sections of the business process outsourcing community. There are a number of ways in which the two-digit unemployment percentage is a cause for concern not just for the public welfare departments in USA. The call center industry is looking at this rising graph of unemployment and economic depravity with a lot of concern and apprehension. There are serious reasons why this is so. In fact, the reasons are varied and diverse and if you change your point of view, you can see both sides of the coin.
From the perspective of the offshore BPO sector, the rising unemployment means lesser number of customers to sell to. With the citizens making concentrated efforts to tide over the rough phase by making do with whatever they have. They are receiving benefits from the government and also living on their savings. In such a scenario, approaching them for luxury purchases is nothing short of making a mockery of their condition. The lead generation team of the offshore call centers finds it tough to generate leads with the economic condition of the country in such a sorry state. Most clients who outsource from USA also want their consumers to come from the country. But it's becoming increasingly difficult for these offshore call center services to cater to their demands.
This leads us to the scenario when the clients are no longer willing to bear the expenses of telemarketing services that don't yield the desired results.